The Impact Of Traditional Media On The Society Essay

1. Introduction and background The traditional media (print and electronic) plays an important role in the society. Bagdikian (1997) explains media is a source of education, entertainment and information. It also acts as a watchdog to protect public interest against malpractice and create public awareness. It should represent the public and speak for them. It also sets the agenda. Its responsibility is to be truthful, fair, accurate and objective. It should follow the agreed code of ethics and professional conducts. Most people most of the time acquire information from the traditional media even though the media landscape has changed drastically and they are beginning to embrace the new media (internet and digital communication technologies). Today’s traditional media has changed drastically due to various factors. Some of these factors are due to ownership, advertising and pressure and competition from the new media. Traditional media today is commercialized. To commercialize denotes making something into a business. But the word connotes corruption, meaning to emphasize the profitable aspects, especially by sacrificing quality or debasing inherent nature. Traditional media in the era of hyper-commercialism (the trend toward weaving advertising and promotion into the fabric of mainstream media and the increasing prevalence of sales and marketing in all aspects of media production and structure (Andersen and Gray, 2008)). News today is commodified. It is about publicShow MoreRelatedAdvertisement And Culture Of The Media1658 Words   |  7 Pages______________________________________________________________________________ 1. Introduction In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capitals. As farRead MoreNegative Effects Of Social Media Essay1144 Words   |  5 Pagestake hours of research to find answers that are a simple click away. While technology advances have had a huge positive impact on the efficiency and productivity of today’s society and the generation of people that have come from it, it has also slowed us down and made us forget our priorities. As technology has evolved, so has the creation of social media. Although social media has made us capable of connecting to friends and strangers across the world, it has also divided us as social people. HaveRead MoreThe Relationship Between Consumers And Businesses1113 Words   |  5 Pageswestern societies has changed due to the diffusion of technology. In addition, the tendency of Western societies to have consumer-based economies increases the impact that technological advances have on the way that business function and interact with their consumers. The widespread use of technology as well as the diffe rent functions available due to technological advances has caused businesses to shift their marketing strategies, affecting not only the consumer but also the structure of society itselfRead MoreThe Power of Social Media1480 Words   |  6 PagesCritical Analysis of the Power of Social Media Critical Thinking for Foundation Skills for Graduate Management Date submitted: November 29, 2011 Social media is not a new concept to our society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into our culture and business world. The late 1960s saw the existence of the internet as a network but the World Wide Web officially developed in 1991. The first social network was recognized inRead MoreEffect Of Gender And Gender Representation On Media1735 Words   |  7 PagesThe effect of gender and gender representation in media has been widely researched in various academic disciplines, including anthropology and communication studies. Similar gender role expectations are not just restricted to Western culture either. A study on gender representation in East Asian advertising by Michael Prieler is a demonstration of the influence of gendered communication. The research examines the male and female representation in the advertising of East Asian countries like HongRead MoreThe Media And Its Impact On The Entertainment Industry Essay1282 Words   |  6 PagesThe mass media has developed into a highly influential platform that relays information to audiences all around the world, but are the images seen in advertisements and television, devaluing individuals by labeling them under stereotypes? In order to truly understand the core of such a question, it is important to first define and solidify some key terms. To begin with, what mediums of mass media will be considered in the analysis of this issue? Specifically, I will attempt to highlight the use ofRead MoreThe Effects Of Digital Media On Society s Media1714 Words   |  7 PagesIt is undeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the com petition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it usedRead MoreSummer Exam 2016 - Inquiry Research934 Words   |  4 PagesInquiry Research 19 December 2016 EXPOSITORY â€Å"‘Tourists are rejecting the traditional holiday vacations in favour of experiencing different places and activities.’ Why might this be?† Family vacations used to be the go to trip for any given time to travel, but as generations advance the destinations of holiday vacations have evolved alongside society. The mindset of the world today has caused people to reject traditional holiday vacations for new experiences. These new experiences can range anywhereRead MoreThe Current Era Of Media1494 Words   |  6 PagesIntroduction In the current era of media is a step, a step towards innovation is very indispensable. It marks an innovation in bringing human society to a new level, a civilized society, development. That is a strong mark optimal development in all fields. This year is the 50th anniversary of Marshall McLuhan published learn about media. A statement made by him that made many people to think that The medium is the message. McLuhan clearly support the notion that media increases the desire and new purposesRead MoreThe impact that new media has on society is apparent though various community based forums, user1200 Words   |  5 PagesThe impact that new media has on society is apparent though various community based forums, user oriented video hosting websites, and user managed blogs. People are straying from more traditional forms of information and resort to using new media technologies as a source of reliable information. The increase in usage of new media plays a pivotal part in shaping the s ociety of this century. The evolution of social media websites brought forth a negative outcome. Social networking websites such as