The Impact Of Traditional Media On The Society Essay

1. Introduction and background The traditional media (print and electronic) plays an important role in the society. Bagdikian (1997) explains media is a source of education, entertainment and information. It also acts as a watchdog to protect public interest against malpractice and create public awareness. It should represent the public and speak for them. It also sets the agenda. Its responsibility is to be truthful, fair, accurate and objective. It should follow the agreed code of ethics and professional conducts. Most people most of the time acquire information from the traditional media even though the media landscape has changed drastically and they are beginning to embrace the new media (internet and digital communication technologies). Today’s traditional media has changed drastically due to various factors. Some of these factors are due to ownership, advertising and pressure and competition from the new media. Traditional media today is commercialized. To commercialize denotes making something into a business. But the word connotes corruption, meaning to emphasize the profitable aspects, especially by sacrificing quality or debasing inherent nature. Traditional media in the era of hyper-commercialism (the trend toward weaving advertising and promotion into the fabric of mainstream media and the increasing prevalence of sales and marketing in all aspects of media production and structure (Andersen and Gray, 2008)). News today is commodified. It is about publicShow MoreRelatedAdvertisement And Culture Of The Media1658 Words   |  7 Pages______________________________________________________________________________ 1. Introduction In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capitals. As farRead MoreNegative Effects Of Social Media Essay1144 Words   |  5 Pagestake hours of research to find answers that are a simple click away. While technology advances have had a huge positive impact on the efficiency and productivity of today’s society and the generation of people that have come from it, it has also slowed us down and made us forget our priorities. As technology has evolved, so has the creation of social media. Although social media has made us capable of connecting to friends and strangers across the world, it has also divided us as social people. HaveRead MoreThe Relationship Between Consumers And Businesses1113 Words   |  5 Pageswestern societies has changed due to the diffusion of technology. In addition, the tendency of Western societies to have consumer-based economies increases the impact that technological advances have on the way that business function and interact with their consumers. The widespread use of technology as well as the diffe rent functions available due to technological advances has caused businesses to shift their marketing strategies, affecting not only the consumer but also the structure of society itselfRead MoreThe Power of Social Media1480 Words   |  6 PagesCritical Analysis of the Power of Social Media Critical Thinking for Foundation Skills for Graduate Management Date submitted: November 29, 2011 Social media is not a new concept to our society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into our culture and business world. The late 1960s saw the existence of the internet as a network but the World Wide Web officially developed in 1991. The first social network was recognized inRead MoreEffect Of Gender And Gender Representation On Media1735 Words   |  7 PagesThe effect of gender and gender representation in media has been widely researched in various academic disciplines, including anthropology and communication studies. Similar gender role expectations are not just restricted to Western culture either. A study on gender representation in East Asian advertising by Michael Prieler is a demonstration of the influence of gendered communication. The research examines the male and female representation in the advertising of East Asian countries like HongRead MoreThe Media And Its Impact On The Entertainment Industry Essay1282 Words   |  6 PagesThe mass media has developed into a highly influential platform that relays information to audiences all around the world, but are the images seen in advertisements and television, devaluing individuals by labeling them under stereotypes? In order to truly understand the core of such a question, it is important to first define and solidify some key terms. To begin with, what mediums of mass media will be considered in the analysis of this issue? Specifically, I will attempt to highlight the use ofRead MoreThe Effects Of Digital Media On Society s Media1714 Words   |  7 PagesIt is undeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the com petition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it usedRead MoreSummer Exam 2016 - Inquiry Research934 Words   |  4 PagesInquiry Research 19 December 2016 EXPOSITORY â€Å"‘Tourists are rejecting the traditional holiday vacations in favour of experiencing different places and activities.’ Why might this be?† Family vacations used to be the go to trip for any given time to travel, but as generations advance the destinations of holiday vacations have evolved alongside society. The mindset of the world today has caused people to reject traditional holiday vacations for new experiences. These new experiences can range anywhereRead MoreThe Current Era Of Media1494 Words   |  6 PagesIntroduction In the current era of media is a step, a step towards innovation is very indispensable. It marks an innovation in bringing human society to a new level, a civilized society, development. That is a strong mark optimal development in all fields. This year is the 50th anniversary of Marshall McLuhan published learn about media. A statement made by him that made many people to think that The medium is the message. McLuhan clearly support the notion that media increases the desire and new purposesRead MoreThe impact that new media has on society is apparent though various community based forums, user1200 Words   |  5 PagesThe impact that new media has on society is apparent though various community based forums, user oriented video hosting websites, and user managed blogs. People are straying from more traditional forms of information and resort to using new media technologies as a source of reliable information. The increase in usage of new media plays a pivotal part in shaping the s ociety of this century. The evolution of social media websites brought forth a negative outcome. Social networking websites such as

Effects of Outsourcing on Companies Employees and the Economy

Effects of Outsourcing Timothy Nicotera University of New Hampshire Abstract This paper will look through the effects that outsourcing has on American business, the economy, and social issues now as well as into the future. Outsourcing is a growing trend among companies large and small as an attempt to gain a competitive advantage in both local and global markets. There are both positive and negative impacts of this way of doing business that need to be realized and accounted for in order for the economy and American business to remain strong. There are future implications that have not been thoroughly analyzed and will be discovered further down the road. By using several research tools it is possible to piece together what we do†¦show more content†¦The increased capital gains also in turn make the company look more attractive to investors, buyers and stakeholders as it converts fixed costs to variable costs(stand 2009 p.1). These gains can then put more money towards more revenue based expenditures. It is much simpler and cost effective to p ass on redundant day to day maintenance chores to IT technicians outside of company. These freed up resources help companies improve their customer focus. With more adequate to manage customers their responsiveness is not only quicker but better adapted to their customer needs and wants. Companies can also lower risk by having a portion of their entity outsources to other areas. The companies that are outsourced to take over a certain amount the of risk and are often better at managing it as it’s there area of expertise (William 2003 p.1). The time saved as the company is able to focus more on its core objectives they are better able to accelerate their company into the future. With the numerous benefits of outsourcing come substantial negative side affects to the company. When outsourcing, is done overseas there is often substantial cultural barriers that must be overcome. These differences may unintentionally hinder progress as the companies may be working towards different objective. These cultural differences can cause issues between the company that’s outsourced to and the customers that they willShow MoreRelatedThe Impact of Outsourcing on the U.S. Economy Essay561 Words   |  3 Pageswhether offshore outsourcing has a positive or negative effect on the U.S. economy. It may actually depend on which perspective you take on it. As stated by Hira and Hira (2005), outsourcing in the services sector is a major shift in how the economy operates and will have serious impacts, both positive and negative, on the trajectory of economic growth, distribution of income and the workforce. However, there are many factors to take into account when cons idering globalization. Companies must familiarizeRead MoreOffshore Outsourcing Essay1693 Words   |  7 Pagesdiscuss offshore outsourcing and the effects it has on the American worker in a technology environment. We begin with the scope of the problem and how it has changed the economy for better and for worst. Various figures representing miscellaneous data about off shoring will be represented. The topics include the background and nature of offshore outsourcing, reasons for outsourcing, why trading promotes gain, current economic standing from outsourcing, and finally how outsourcing affects wages andRead MoreCompetition And Sustainability For Reducing Production Costs1467 Words   |  6 PagesCompetition and sustainability in the third-party IT contracting industry in the United States are driven by economic factors such as outsourcing, globalization, mergers, and acquisitions (Rose-Anderssen, Baldwin, Ridgway, 2011). In turn, these factors shape and transform third-pa rty IT contracting companies (Jancikova Brychta, 2009). IT outsourcing (ITO) is a business solution for reducing production costs (Desar McGee, 2010). This approach is used frequently in the operation of call centersRead More How Outsourcing Affects the Economy Essay760 Words   |  4 PagesOutsourcing is nothing new. It is a difficult issue to handle and tackle, supporters and detractors agree on one thing. That outsourcing will not be eliminated to a complete. That is why I wrote on what is outsourcing, how it affect the economy, and can it be stop. The word outsourcing can be defined in a numbers of ways depending on the type of service and the form of relationship with the supplier. Also referred to as contracting out or buying in. May be the delegation or handing over to a thirdRead MoreCompetitive Analysis of Business Cycles1301 Words   |  5 PagesBusiness information is not perfect at Wal-Mart Stores: economic experts are not dismayed or surprised with the unemployment rates at the stores. Employees at Wal-Mart stores are likely to be affected by frictional unemployment. This occurs at a result of everyday changes in the companys economic structure, which is likely to lead to the death of the firm. Employees at Wal-Mart are likely to get tired of the old bosses and old jobs. Bosses at Wal-Mart find the claim that subordinates are producing unsatisfactoryRead MoreOutsourcing Of Aviation Maintenance Practices And The Effects Of Globalization1352 Words   |  6 Pages Outsourcing of Aviation Maintenance Practices and the Effects of Globalization Matthew Wilkerson Embry-Riddle Aeronautical University Worldwide May 16, 2016 â€Æ' Abstract Within the aviation industry outsourced maintenance practices have become increasingly more prevalent to maintain current assets. There is generally three processes currently being utilized by the airline industry: outsourcing specific maintenance needs, in-house operations, and lastly, a hybrid approach, which entails a combinationRead MoreThe Negative Effects of Offshoring Customer Service1648 Words   |  7 PagesThe Negative Effects 1 The Negative Effects of Offshoring Customer Service Lisa Morris Com 120 December 1, 2009 Karen Halusek The Negative Effects 2 The Negative Effects of Offshoring Customer Service She is very excited. She just came home with her brand new computer. She and her husband had been saving every extra dollar for quite some time and they were finally able to purchase the computer they had been wanting. They succeededRead MoreOutsourcing, The Key to Globalization Essay examples995 Words   |  4 PagesThe concept of outsourcing in the Unied States goes back to 80s. But it was in the 90s that really companies began to use it more and more and they found out that this is something that really works for them. Outsourcing is defined as the practice of subcontracting manufacturing work to outside and especially foreign or nonunion companies. This concept became very widely used in practice today in the United States. Firms such as IBM, Sprint, ATT, Dell Hewlett Packard, and Novell are someRead MoreIndian Bpos Essay906 Words   |  4 Pageschapter, impacted jobs outsourcing in the BPO industry? The global economic downturn has impacted jobs outsourcing in the BPO industry as it has helped to be one of the largest job creators in India. Due to this, many companies had to increase their operations output and therefore employ more and more people to keep up with the expanding trend. One of the major impacts, being growth and maturity, had an effect on the BPO industry and contributed to the outsourcing companies and continued growthRead MoreDoes Globalization Only Have Adverse Effects On Large Corporations?915 Words   |  4 PagesDoes globalization only have adverse effects on large corporations? In theory this reading should provide the reder with the information that Globalization is not just a concept that effects large corporations, but also small businesses along with their employees. Through the following, effects such as, outsourcing, telecommunications, and developments in new technologies. The first adverse effect is outsourcing, this business strategy has its advantages and disadvantages, one is that it can help

Telangana free essay sample

*Andhra was the first state to be carved out (from erstwhile Madras state) on linguistic basis on 1 November, 1953. It had Kurnool town (in Rayalaseema region) as its capital after the death of Potti Sriramulu who sat on a 53-day fastunto-death demanding the new state. * The proposal for amalgamation of Hyderabad state with Andhra state came up in 1953 and the  then Chief Minister of Hyderabad state, Burgula Ramakrishna Rao, supported the Congress central leadership’s decision in this regard though there was opposition in Telangana [9] region. * Accepting the merger proposal, Andhra assembly passed a resolution on November 25, 1955 promising to safeguard the interests of Telangana. * An agreement was reached between Telangana leaders and Andhra leaders on February 20, 1956 to merge Telangana and Andhra with promises to safeguard Telangana’s interests. A â€Å"Gentlemen’s Agreement† was then signed by Bezawada Gopala Reddy and Burgula Ramakrishna Rao to the effect. * Eventually, under the States Re-organisation Act, Telugu-speaking areas of Hyderabad state were merged with Andhra state, giving birth to the state of Andhra Pradesh on 1 November, 1956. We will write a custom essay sample on Telangana or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * The city of Hyderabad, the then capital of Hyderabad state, was made the capital of Andhra Pradesh state. * In 1969, an agitation began in Telangana region as people protested the failure to implement the Gentlemen’s Agreement and other safeguards properly. * Marri Channa Reddy launched the Telangana Praja Samiti espousing the cause of a separate state. The agitation intensified and turned violent with students in the forefront of the struggle and about 300 of them were killed in violence and police firing that ensued. * Following several rounds of talks with leaders of the two regions, the then Prime Minister Indira Gandhi came up with an eight-point plan on April 12, 1969. Telangana leaders rejected the plan and protests continued under the aegis of Telangana Praja Samiti. * In 1972, Jai Andhra movement started in Andhra-Rayalaseema regions as a counter to Telangana struggle. www.firstpost.com/politics/from-1948-to-2013-a-brief-history-of-the-telangana-movement-998093.html 2/5 29/11/2013 From 1948 to 2013: A brief history of the Telangana movement | Firstpost * On September 21, 1973, a political settlement was reached with the Centre and a 6-point formula put in place to placate people of the two regions. * In 1985, employees from Telangana region cried foul over appointments in government departments and complained about ‘injustice’ done to people of the region. The then Telugu Desam Party government, headed by N T Rama Rao, brought out a Government Order to safeguard the interests of Telangana people in government employment. * Till 1999, there was no demand from any quarters for division of the state on regional lines. * In 1999, Congress demanded creation of Telangana state. Congress was then smarting under crushing defeats in successive elections to the state Assembly and Parliament with the ruling Telugu Desam Party in an unassailable position. * Yet another chapter opened in the struggle for Telangana when Kalvakuntla Chandrasekhar Rao, who was seething over denial of Cabinet berth in the Chandrababu Naidu government, walked out of TDP and launched Telangana Rashtra Samiti on 27 April, 2001. * Following pressure applied by Telangana Congress leaders, the Central Working Committee of Congress in 2001 sent a resolution to the then NDA government seeking constitution of a second States Re-organisation Commission to look into Telangana state demand, which was rejected by the then Union Home Minister L K Advani saying smaller states were â€Å"neither viable nor conducive† to integrity of the country. *TRS started gradually building the movement for a separate state. * Congress forged an electoral alliance with TRS by promising to create Telangana state.  Congress came to power in 2004, both in the state and at the Centre, and TRS became part of the coalition governments at both places. *** Protesting delay in carving out the separate state, TRS quit the  coalition governments in the state and at the Centre in December 2006 and continued an www.firstpost.com/politics/from-1948-to-2013-a-brief-history-of-the-telangana-movement-998093.html 3/5 29/11/2013 From 1948 to 2013: A brief history of the Telangana movement | Firstpost independent fight. * In October 2008, TDP changed its stance and declared support for bifurcation of the state. * TRS launched an indefinite hunger-strike on 29 November, 2009 demanding creation of Telangana. The Centre budged and came out with an announcement on 9 December, 2009 that it was â€Å"initiating the process for formation of Telangana state†. * But the Centre announced on 23 December, 2009 that it was putting Telangana issue on hold. This fanned protests across Telangana with some students ending their lives for a separate state. The Centre then constituted a five-member Committee on 3 February, 2010, headed by former judge Srikrishna, to look into statehood demand. The Committee submitted its report to the Centre on 30 December, 2010. * Telagana region witnessed a series of agitations like the Million March, Chalo Assembly and Sakalajanula Samme (general strike) in 2011-12 while MLAs belonging to different parties quit from the House.

What does Shakespeare use to make Act One, Scene Five of Romeo and Juliet an effective piece of drama Essay Example

What does Shakespeare use to make Act One, Scene Five of Romeo and Juliet an effective piece of drama Essay Romeo and Juliet is one of the most well known plays that there has ever been, and included in the play is the very famous line; O Romeo, Romeo, wherefore art thou Romeo? These legendary plays and lines show just how excellent Shakespeares works are.William Shakespeare was born in 1564, died in 1616. In his lifetime he wrote thirty-seven plays in total and became a renowned playwright. Romeo and Juliet was the second tragedy written, and it was probably written at about 1599, and was the second of his tragedies. Like all the plays of Shakespeare, Romeo and Juliet was written for a typical Elizabethan playhouse. These theatres came about from 1576, when the first theatre was built.Before this time, plays had been performed by a group of actors (all male) who travelled from town to town, using open places, such as inn-yards, or with permission, the hall of a noble house as a theatre. Shakespeares own theatre the Globe was quite typical of that period. It was hexagonal in shape, with th ree roofed galleries that encircled an open courtyard. The stage, which was quite plain and high, projected into the yard, where the standing audience surrounded it. At the rear of the stage were two doors at either side for the entrances and exits of the actors, and above the doors was a balcony that could by used by musicians or for scenes on an upper level. Over the stage was a thatched roof supported by pillars called the heavens.It could be used to lover characters from during the play. Underneath was a space that could be used by characters ascending and descending through a trap door in the stage. The costumes and properties were kept backstage in the tiring house. There was little scenery, so the audience had to use their imagination, but the actors did dress lavishly, often wearing second hand clothes that were bestowed by rich patrons. Since the plays had no scenery, and were always acted in the afternoon Shakespeare describes the scene in detail to the audience using the characters speech.Romeo and Juliet is a story of two star-crossed lovers, who fall in love at first sight, secretly married and then were suddenly separated. To get back together a magic potion is used, which simulated death, but a communication problem causes disaster. Romeo and Juliet are children of opposing families, the Montagues, and the Capulets. The families have an ancient grudge, but over the death of Romeo Montague and Juliet Capulet at the end of the play, the families forget the quarrelling and become friends.It is set in Verona, Italy in the time period of the Renaissance. All of Shakespeares plays were based on something. In this play, Shakespeare has based it almost entirely on the poem The Tragicall History of Romeus and Juliet by Arthur Brooke. The play is not, however, just a simple adaptation. Although it follows the plot, Shakespeare has taken bits of the poem and made whatever alterations he though fit. Also the action is speeded up only giving one night of mar ried love, whereas the poem gives three months.The materials studied are the script of Romeo and Juliet, and Baz Luchrmans Version on video. Act One Scene Five is an extremely important scene in the play, because without this scene Romeo would have never had met Juliet and fallen in love with her, and the play might not end in tragedy. In this scene the Capulets are having a party. Romeo sees Juliet for the first time, they kiss and fall in love, and Tybalt sees Romeo and vows he will never forget him being at the party: Later on in the play Tybalt fights Romeo, but then gets killed himself.There are three important themes from the play, which are strongly presented in this scene: Love, fate and hate. These help to increase dramatic intensity at certain points throughout the scene and keep the audience interested. The theme of love and fate appears strongly, in the fact that Romeo and Juliet kiss. This also shows that Romeo is very flirtatious. All of the themes can be captured when Romeo sees Juliet for the first time. At this moment Romeo sees Juliet and describes how she doth teach the torches to burn bright. This is saying that she is more beautiful than anything. Romeo uses this descriptive language because a boy would have played Juliet, in the Elizabethan period, and the audience would have had to imagine how beautiful Juliet should look. In addition, at the very same time Tybalt, a rival Capulet, sees Romeo at the party and recognises by his voice should be a Montague.In the video Romeo sees Juliet dancing on the dance floor from the top of some stairs while Tybalt sees Romeo from the bottom of the stairs. This gives a huge amount of dramatic intensity, by not just the fact that Romeo has just fallen in love, but also that he has been recognised by Tybalt, who absolutely despises the Montagues. At this moment it keeps the audience in suspense and they are asking whether or not Tybalt will challenge him, and get him out, and how he will meet Juliet.Shak espeare has structured this scene to keep the audience in suspense from beginning to end. The scene starts off with the audience wondering whether or not Romeo will get caught going to the rival familys party. From here onwards the mood alternates between good and bad right the way through to the end. Next Romeo sees Juliet for the first time, this makes the audience think that they will fall in love without any further problems, but Tybalt recognises Romeo. This makes the audience think it has taken a turn for the worst and that Romeo will have to fight Tybalt, but Capulet wont let Tybalt start it because he doesnt want to ruin the party. This gives a huge sense of relief that everything will be okay.Then the scene climaxes, where Romeo and Juliet meet, fall in love, and kiss, but the happiness is crushed when Romeo and Juliet both find out that they are from rival families. The audience already knows it though, but it doesnt really make an impact until Romeo and Juliet find out, a nd know that there may be trouble ahead. Shakespeare manipulates the mood of the scene by using this structure.Dramatic techniques are used to increase and decrease dramatic intensity and tension, to keep the audience interested, and to help to manipulate the mood of the scene. At the beginning the grandiosity of the party is created through a number of factors. At the very beginning, the servants are rushing around trying to get everything ready. This shows that the party will be huge, seen as they are struggling to get it ready in time. When all the guests enter Capulet speaks to everyone:Welcome gentlemen. Ladies that have their toesUnplagued with corns will walk a bout with youNotice that Capulet speaks in verse. This shows that he is very grand, and so his party must be also. The costume also shows how grand the party is. Dramatic techniques are used especially in the parts that include Romeo and Juliet. When Romeo first sees Juliet he describes her in lots of detail. He praise s her for her beauty too rich for use and that Did my heart love till now? Romeo is saying how beautiful Juliet is, and questions whether he did love before he saw her. This creates a romantic feel to the scene. In the video, when Romeo and Juliet kiss, it happens in an elevator.This gives a sense that they are in their own world, together but free from the outside. Also there is no music or other sounds, which help to give it an increased sense of dramatic intensity, and to show that it is a very special moment of the play. The use of stage directions helps to keep the scene moving, so that there arent any pauses. As the characters finish speaking, they move off into the party to join in with festivities. This also gives the feeling that even though the stage is still, that the focus is moving throughout the party, its like moving a camera across the whole party and stopping to hear what people are saying.When Tybalt leaves in a sulk the mood is lightened, because Romeo is no longe r under threat from him, and so it gets the audience to focus now more on what Romeo and Juliet are doing, and not something else around them. Also, when the party ends it says, Exeunt all except Juliet and Nurse. This to finish off the scene, the jolly, fun atmosphere of the party has left, and now the atmosphere is less happy. This is where Juliet finds out that Romeo is a Montague. This is devastating news for Juliet, and it brings her back down to earth from the party atmosphere to really focus on how this is affecting her life. It also gets the audience to focus on it, as well.The characters are represented quite well in this scene. Each of the characters main traits is exploited in this scene. Romeo is portrayed as flirtatious, romantic, and quite lovesick. Juliet is shown to be very romantic, love struck, and somehow high on love. This scene brings out the horrible side of Tybalt, and how he despises the Montague family. In the video each of the characters are portrayed by th e costume that they wear to the party. Juliet has an angel costume on, which shows that she is innocent, and very nice. Romeo has a knight costume on. It portrays him as the knight in shining armour, who has come to rescue Juliet.Tybalt is dressed like the devils, showing that he is evil and has many grudges, while Capulet is dresses like an emperor to show his importance, magnificence, splendour and power. These costumes help to recognise what the character is like, and whom they might like or hate. Capulet makes a speech at the beginning, welcoming the guests. This shows that he is the host, and that he is keen to get the guest in when he says You are welcome, gentlemen. Come musicians play. Tybalt reports that an enemy to the family is at the party, but Capulet refuses for Tybalt to get rid of him. This shows that Capulet is very proud of his reputation, and he doesnt want to spoil it. Tybalt on the other hand doesnt care; he just wants Romeo out.Shakespeare uses language as a wa y of helping to change the mood of the scene, enhancing ideas, and drawing attention to someone or something. At the very beginning, when the servants are readying for the feast they are using short sentences, and lots of exclamations. This helps to give a sense of hurry and urgency. Shakespeare uses similes to draw attention to a point. For example, when Romeo first sees Juliet he says she is Like a rich jewel in an Ethiops ear. He is using a simile to say how precious she is. It draws attention to the fact that she is so precious that nothing can match her radiance and beauty. Shakespeare also uses metaphors to increase tension. When Romeo and Juliet meet. Romeo comments My lips two blushing pilgrims ready stand. He is saying that his lips are pilgrims, and that they have come to worship, or kiss, Juliet.In the play Shakespeare uses three styles of writing. The main part of the play is written in lines of ten syllables, with a repeated even pattern of weak and strong beats. Shakes peare varies the rhythm to keep the play interesting. Often he changes the pattern of the beats slightly, but also sometimes finishes not at the end of a line, but in the middle. This means the play has a rhythm, but most of the lines do not rhyme, this is blank verse. It is usually used by noble characters that are given elevated speech to show their feelings and moods. For example when Capulet is talking to Tybalt he saysShow a fair presence, and put off these frowns,An ill-beseeming semblance for a feastThis is in blank verse, as the lines dont rhyme, and it shows he is noble. Sometimes Shakespeare uses rhymed verse, where the lines rhyme. This is often used to signal the ending of scenes, for example at the end of the scene the nurse says,Anon, anon!Come lets away, the strangers are all gone.This rhyming couplet signals the end of the scene. Rhymed verse can also be used for heightened dramatical effect. For example, where Juliet finds out that Romeo is a Montague she says,My on ly love sprung from my only hate,Too early seen unknown, and known too late!This draws attention to the fact that Juliet is devastated by the news, and it emphasises her feelings. The pattern of rhymed verse is taken form a sonnet. This is popular form of love poems. Shakespeare uses this effect when the characters are talking about love. When Romeo and Juliet meet they both say sonnet. This gives the feeling that they are one, and that they are finishing lines for each other. It also gives heightened intensity and excitement, and it shows that something important is happening; they are falling in love. Characters of all ranks use prose, which is ordinary language. Mostly uneducated characters use it.It can be used for comical exchanges between characters, for plot development and for speech that lacks dramatic intensity. The nurse speaks in prose because she is quite uneducated, and fills in on some information, like the fact that Romeo is a Montague to Juliet. These techniques wou ld appeal to the audience because it helps define ranks, and puns can be used. This would keep the audience interested and excited. This also helps the audience to feel the emotions that the audience are going through, and it helps the audience to get a vivid picture of what is happening.In conclusion I think that Act One Scene Five is a very effective piece of drama. It combines a range of techniques to capture the audience, and keep them interested throughout. The variation in language not only helps the audience to define ranks, and feel the emotions the characters are going through, but also to keep the audience interested throughout the scene and to give variation to the language. In the video, the scene is presented using modern techniques to enhance Shakespeares original techniques, and to update it rather. Overall it is an excellent piece of drama.